Case Studies

The following case studies illustrate how EMS can assist a variety of clients in their particular strategic marketing to attract and retain students ...

Elite private "Big Ten" University - Marketing

EMS prepared and implemented postal and e-mail campaigns for twenty-six on-campus continuing education programs in a wide variety of academic and professional concentrations. Rigorous research of enrollment and student data resulted in 130 recommendations for target lists. Positive email responses from these lists exceeded industry averages for this type of approach.

Performed modeling and database analysis work for marketing of eight Masters degree programs, including Master of Business Administration. This analysis culminated in customized, targeted postal and email approaches to selected lists. Again, the email response rates exceeded the industry average.

National MBA program operating at 75 campuses and on-line

EMS developed a mail marketing plan from evaluation of prior campaigns and from extensive data and target list analysis. After back end analysis performed implemented strategic plan which consisted of a ratio of continued vs. test lists spanning over 80 different segmented lists; 16 e-lists for a one brand campaign that had six MBA concentrations.

EMS also managed budget, list acquisition agreements, file conversion and re-organization, and evaluation of a three million list rental project.

Online University- Associates, Undergraduate, and MBA Adult Learners

EMS developed and initiated a direct mail marketing campaign for a leading online university. This direct mail marketing campaign included over 10 brands which resulted on average above industry standard results. The campaign entailed developing A/B splits for both creative and postal lists based on the demographic profile and modeling of each brand. EMS coordinated over 41 lists with the mail house meeting deadline date. After applying metrics measurement client met or exceeded cost per acquisition goals.

Private University- School of Continuing and Professional Studies

EMS coordinated direct mail efforts for a School of Continuing and Professional Studies which included 11 different brands. Several brands used both direct mail marketing and e-lists to drive their enrollments. Multi-tiered segmentation and multi-channel campaigns were used to determine most effective segment in their marketplace. Unique tracking mechanisms were in place to determine which list provided the highest number of responses and lowest cost per acquisition.

Please contact us for additional case studies.