Tuesday
Apr262011
7 Steps Toward Developing Your Strategic Educational Marketing Plan
"By failing to prepare, you are preparing to fail." - Benjamin Franklin
EZines
Wednesday
Oct262011
Accelerate Enrollments by Executing on Channel Strategy
Autumn is my favorite time of the year. The air is crisp, cool, and filled with golden colors of leaves falling from trees. Pumpkin pie is baking in the oven and squirrels are outside collecting nuts while driving my dog Ivy crazy. Leaves and temperatures are not the only things dropping.
Wednesday
May112011
Build, Grow, and Develop Your Corporate Alliance Program
Companies find that reimbursement programs can boost morale, build employee loyalty, increase efficiency and return on investment. Tuition reimbursement is alive and well.
Wednesday
May112011
Conformity 101
When your prospects get your piece of mail do they say, "It's them again" or "I've seen that same piece three times" then off to the recycling bin it goes?
Wednesday
May112011
Develop An Educational Marketing Plan
How does your university's message not get lost in the sea of direct mail and email campaigns that go out on a daily basis? Developing an educational marketing plan is critical for the smooth sailing of your campaigns.
Wednesday
May112011
Develop An Educational Marketing Plan
How does your university's message not get lost in the sea of direct mail and email campaigns that go out on a daily basis? Developing an educational marketing plan is critical for the smooth sailing of your campaigns.
Wednesday
Apr272011
Drive Conversions: Automate Your Email Campaigns
How do you send out your in-house email addresses: manually, sporadically, or not at all? Get out of the dark ages: automate your campaigns to drive conversions.
Monday
Apr182011
Drive Enrollments Through Metrics Measurement
"Not everything that can be counted counts, and not everything that counts can be counted" from a sign that once hung in Albert Einstein's study. Measurement is an integral part of our daily life. Every industry has its analogous measurements. How is your school currently interpreting massive numerical data? Why bother measuring?
Wednesday
May112011
Drive Your Marketing Success with Mobile Devices
According to eMarketer.com, at the end of 2008 the number of mobile subscribers had grown to 270 million, reaching 87% of U.S. households. Last year, U.S consumers sent over 110.4 billion SMS messages per month.
Monday
Apr182011
E-Mail Analytics
Your e-mail campaign that deployed last week had stellar results. You used a catchy "subject" line, the "from" line stated strong branding, and you deployed on the right date and time, but received very little response to your offer. What factors led to a low response rate?
Thursday
Jun162011
Email Messages That Motivate
How do you stand out in your prospects inbox? Like a first date, you never get a second chance to make a first impression.
Friday
Jan272012
Enrollment Projections to 2020
The future remains unpredictable. Some events can be neither predicted nor controlled, such as: Is Facebook ready for the big time? Will the Giants advance to the Super Bowl? What is certain is that enrollment continues to grow. Enrollment in Postsecondary Degree-Granting institutions is projected to increase 13%, to 23 million from 2009-2020, according to the National Center for Education Statistics. The most significant national measures of the condition and progress of education are:
Tuesday
Apr262011
Enrollment Trends
In these uncertain times, one thing that is certain is that 18.3 million students enrolled in degree-granting postsecondary institutions for the fall 2008. Education will continue to grow for years to come. Projections for 2016 are 20.4 million enrollments.(Source: Digest of Education Statistics, 2007)
Wednesday
May112011
Extend Email Reach Through Social Media Monitoring
When’s the last time you left your BlackBerry, computer or IPod phone at home? NEVER. Are you kidding me? Leave my devices behind?
Tuesday
Apr262011
Five Steps to Building Your University Brand
What is branding? According to Al Ries, author of "The 22 Immutable Laws of Branding", a branding program should be designed to differentiate your product from all the other cattle on the range, "even if all the other cattle on the range look pretty much alike."