Seven Steps Toward Developing Your Strategic Educational Marketing Plan

Monday, October 27, 2014

"By failing to prepare, you are preparing to fail." - Benjamin Franklin

That four letter word:

P-L-A-N.  I have been a planner since I was eleven years old.  As I worked cleaning out my neighbors' yards and gardens I was developing a plan for the money I was going to make!  I have passed this on to my kids who continually say "yes mom we know....planning is a blueprint for future growth".  My son is looking at colleges and we continually talk about defining what type of goals he has (getting into a college that offers physics/engineering program), how he is going to get there (study hard and do well on the ACT) and his end result ( bomb explosive engineer for NASA).  Developing a strategic educational marketing plan is very similar both professionally and personally.  Mapping out your institutions blueprint for success involves defining goals, procedures, and methods that determine your future.  In order for your blueprint to work it needs to be clear, workable, complete, practical, and simple.   Read More

Five Ways To Jump Start Your Fall Enrollments

Monday, October 27, 2014

What road do you take to find your best prospects?  With fall enrollments right around the corner what strategies are you using to re-engage your in-house leads as well as mine for new qualified prospects? Here are five ways to jump start your fall enrollments:  Read More

Drive Enrollments Through Metrics Measurement

Monday, October 27, 2014