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3 Marketing Strategies That Help Build Brand Loyalty

Monday, October 27, 2014

When you think of Thanksgiving what comes to mind:  family, food, football?  When a prospective student hears the name of your university what do they think of: historical legacy, famous alumni, reputation, quality education, university image, prestige?  The need for effective branding has become a strategic imperative due to brand-savvy students, competition of resources (faculty, transformational research, students, universities, donor dollars, globalism), and stakeholders concerns about reputation and rankings. marketing strategies that will help your university build brand loyalty:
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Lead Generation Tactics For Higher ROI

Monday, October 27, 2014

Lead generation is critical for the vitality of any institution.  Generating leads should not be a project but a process; an ongoing process to find qualified leads that will help your institution increase productivity, efficiencies and enrollments. 5 tactical strategies include:    Read More

Magnetic Marketing: 4 Ways to Attract Students

Monday, October 27, 2014

Are you talkin' to me?  The rules of engagement are changing due to the radical shift in technology, social and cultural dynamics and the Internet.  How does your brand stand out in a world of overwhelming choices and feature overload? How are you creating and distributing relevant and valuable content to attract, acquire, and engage a prospective student?  4 ways to attract students:  Read More

Remain Relevant with Advancing Technology Tools

Monday, October 27, 2014

Keeping up with rapidly advancing technology effectively can be challenging. Technology is just a tool. Technology by itself does not produce great results. How do you leverage technology to lower cost per acquisition, maximize efficiency, and increase enrollments? Marketing professionals must learn about, implement and use technology to their utmost advantage as tools for recruitment, enrollment management, and data analysis to achieve best ROI. How do you decide which tools to use? Key takeaways include having a solid process, clear enrollment goals, and frequent testing, then course correction based on analytical findings.  Read More

Five Steps to Building Your University Brand

Monday, October 27, 2014

University SignWhat is branding?  According to Al Ries, author of "The 22 Immutable Laws of Branding", a branding program should be designed to differentiate your product from all the other cattle on the range, "even if all the other cattle on the range look pretty much alike."  In this crowded, competitive world if you're not a brand you're just a commodity.  How are you currently seeking to distinguish your school from the competition and creating a lasting impression in your prospect's mind?    Read More