Ezines

Magnetic Marketing: 4 Ways to Attract Students

Monday, October 27, 2014

Are you talkin' to me?  The rules of engagement are changing due to the radical shift in technology, social and cultural dynamics and the Internet.  How does your brand stand out in a world of overwhelming choices and feature overload? How are you creating and distributing relevant and valuable content to attract, acquire, and engage a prospective student?  4 ways to attract students:  Read More

Three Internet Strategies for Building and Retaining Students

Monday, October 27, 2014

"Space: The Final Frontier. Seek out new life and new civilizations, and to boldly go where no man has gone before". Captain Kirk commanded a crew of 430 men and women aboard his starship, traveling at speeds surpassing the speed of light. Trekkie or not cyberspace 2012 is changing the way we communicate. The days of archaic advertising methods are gone. The web has shifted towards user-driven technologies such as video-sharing platforms, blogs, and social networks. According to the International Journal of Market Research, the use of consumer-driven multimedia platforms such as video sharing is up from 32% in 2006 with 83% watching video clips online making it the quickest growing platform in history. Increasingly, marketing programs are being built around the use of digital technologies. Three internet strategies you can use to build and retain students: social media, search engine marketing, and content marketing.  Read More