Landing Page Optimization: Why Should You Care

Monday, October 27, 2014

Let’s say you are getting ready to kick-off an email campaign and that you plan to use landing pages- those web pages to which visitors are sent when they click on your email links. You may be thinking that creating those pages is a project for your Information Technology or Graphic Arts departments.  While those skilled and talented people will likely be involved with the technical and creative elements of landing page creation, how best to optimize those pages is a critical component of Internet marketing efforts. The more successfully marketers optimize their landing pages, the more likely they will be to increase their prospect lead pool and boost student conversion.  Read More

Four Email Marketing Tactics to Drive Enrollments

Monday, October 27, 2014

Before the dawn of the Internet I used two cans and a string to communicate to my friends.  Communication has changed since the 1970's.  With the growth of email marketing flooding your prospect's inbox how do you stand out above the competition?  What is the most important purpose of your email campaign?  According to a BtoB survey "Email Marketing:  A Legacy Channel Continues to Deliver" 33% use email marketing for customer acquisition followed by 27% used for lead nurturing, 17% for brand awareness.  Four email tactics used to drive enrollments:     Read More