Ezines

Increase Response Rates in a Down Economy

Monday, October 27, 2014

Navigating through economic uncertainty can bring enrollment opportunities. Those that are unemployed go back to school, the employed look for continued education to bring value and relevancy to their organization, and often professionals with the highest level of education have the greatest career opportunities.  How do you find these prospects?   Read More

Lead Generation Tactics For Higher ROI

Monday, October 27, 2014

Lead generation is critical for the vitality of any institution.  Generating leads should not be a project but a process; an ongoing process to find qualified leads that will help your institution increase productivity, efficiencies and enrollments. 5 tactical strategies include:    Read More

Increase Marketing Effectiveness through Channel Integration

Monday, October 27, 2014

Wow think of all the options:  cable with over 200 channels, shopping, dining, and the cars we drive.  We like options, don't we?   Communication channels are no different. We are no longer chained to our desks thanks to the explosion of mobile devices.  Smart phones are outselling PC's and according to Forrester Research, tablet sales will total 195 million between 2010 and 2015.  Mobile devices are giving people newfound freedom; Freedom to connect and meet up, share pictures, stories, and download their favorite apps.   Marketers need to evaluate the way that they engage with their students and prospects.  With so many options how do you effectively integrate the communication channels: email, social, direct mail or mobile?  Read More

Implement Effective List Research for Your Direct Mail Campaign

Monday, October 27, 2014

What is the function of marketing research?

Generically speaking it is a formalized means of obtaining information to be used in making marketing decisions. According to the American Marketing Association "Market Research is the function which links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance, and improve understanding of marketing as a process"  Read More

Impact Your Direct Mail Results Through Segmentation Analyses

Monday, October 27, 2014

University Sign Segmentation analyses allows for accurate targeting via creating archetypes of profiles of your market and developing content that best resonates with your respective target audience.  Modeling techniques add a different dimension to the analyses where it scientifically predicts the outcome based on a given campaign, scenario, channel, investment, or objective.  Read More