SMS Text Messaging

Monday, October 27, 2014

Looking for a unique platform?  Reach prospective students wherever they are:  mobile phone. According to Nielsen Mobile:  Read More

Increase Marketing Effectiveness through Channel Integration

Monday, October 27, 2014

Wow think of all the options:  cable with over 200 channels, shopping, dining, and the cars we drive.  We like options, don't we?   Communication channels are no different. We are no longer chained to our desks thanks to the explosion of mobile devices.  Smart phones are outselling PC's and according to Forrester Research, tablet sales will total 195 million between 2010 and 2015.  Mobile devices are giving people newfound freedom; Freedom to connect and meet up, share pictures, stories, and download their favorite apps.   Marketers need to evaluate the way that they engage with their students and prospects.  With so many options how do you effectively integrate the communication channels: email, social, direct mail or mobile?  Read More

Drive Your Marketing Success with Mobile Devices

Monday, October 27, 2014

According to eMarketer.com, at the end of 2008 the number of mobile subscribers had grown to 270 million, reaching 87% of U.S. households. Last year, U.S consumers sent over 110.4 billion SMS messages per month.  Analysts estimate that worldwide 3.4 billion mobile messages will have been sent in 2008, rising to 4.9 trillion in 2011.There has been a whirlwind of change in the past decade with new media.  New devices such as Apple's iPhone or the Droid for example have made web browsing more prevalent.  Mobile marketing as a viable marketing channel cannot be ignored.   Read More