Ezines

Optimize Your Website, Increase Your Enrollments

Monday, October 27, 2014

Get found, increase conversions.

Search Engine Optimization (SEO) not only helps your school rank high in the organic search but also can help you build a strategic recruiting strategy around "pay-per-click".  While little research has been conducted on the relative effectiveness of Internet marketing tactics in Higher Education according to the Chronicle of Higher Education, the web is a perfect place to search in order to compete effectively in a competitive marketplace.    Read More

Three Internet Strategies for Building and Retaining Students

Monday, October 27, 2014

"Space: The Final Frontier. Seek out new life and new civilizations, and to boldly go where no man has gone before". Captain Kirk commanded a crew of 430 men and women aboard his starship, traveling at speeds surpassing the speed of light. Trekkie or not cyberspace 2012 is changing the way we communicate. The days of archaic advertising methods are gone. The web has shifted towards user-driven technologies such as video-sharing platforms, blogs, and social networks. According to the International Journal of Market Research, the use of consumer-driven multimedia platforms such as video sharing is up from 32% in 2006 with 83% watching video clips online making it the quickest growing platform in history. Increasingly, marketing programs are being built around the use of digital technologies. Three internet strategies you can use to build and retain students: social media, search engine marketing, and content marketing.  Read More

Accelerate Enrollments by Executing on Channel Strategy

Monday, October 27, 2014

Autumn is my favorite time of the year. The air is crisp, cool, and filled with golden colors of leaves falling from trees. Pumpkin pie is baking in the oven and squirrels are outside collecting nuts while driving my dog Ivy crazy. Leaves and temperatures are not the only things dropping. According to Crain's New York Business (April 2011), MBA programs face decline in enrollments and applications. Prestigious schools are not immune. For-profit colleges are facing a tough test: getting new students to enroll. New-student enrollments have plunged-in some cases by more than 45% (Wall Street Journal, August 23, 2011). What strategies do you have in place that will help accelerate enrollments? Deploy a pronged channel strategy to help accelerate enrollments.  Read More