Ezines

Plan, Process, and Preparation

Monday, October 27, 2014

"I have an open house in two weeks and need to put together a campaign".   "I needed it to be in the mail weeks ago".  "My agency is not meeting my deadlines".  "My creative piece is not ready".   Sound familiar?  Understandably, in a perfect world things would get done on a timely basis.  Things unexpectedly come up and you veer off course.  The best way to stay the course is to map out a process that fits your needs and schedules.  A process map will help you keep track of:  Read More

Develop An Educational Marketing Plan

Monday, October 27, 2014

How does your university's message not get lost in the sea of direct mail and email campaigns that go out on a daily basis?  Developing an educational marketing plan is critical for the smooth sailing of your campaigns.   Read More

Seven Steps Toward Developing Your Strategic Educational Marketing Plan

Monday, October 27, 2014

"By failing to prepare, you are preparing to fail." - Benjamin Franklin

That four letter word:

P-L-A-N.  I have been a planner since I was eleven years old.  As I worked cleaning out my neighbors' yards and gardens I was developing a plan for the money I was going to make!  I have passed this on to my kids who continually say "yes mom we know....planning is a blueprint for future growth".  My son is looking at colleges and we continually talk about defining what type of goals he has (getting into a college that offers physics/engineering program), how he is going to get there (study hard and do well on the ACT) and his end result ( bomb explosive engineer for NASA).  Developing a strategic educational marketing plan is very similar both professionally and personally.  Mapping out your institutions blueprint for success involves defining goals, procedures, and methods that determine your future.  In order for your blueprint to work it needs to be clear, workable, complete, practical, and simple.   Read More