E-Mail Analytics

Monday, October 27, 2014

Your e-mail campaign that deployed last week had stellar results.  You used a catchy "subject" line, the "from" line stated strong branding, and you deployed on the right date and time, but received very little response to your offer.  What factors led to a low response rate?  The definition of a responder is one who goes one step beyond clicking on the links: they request information.  Read More