Increase Marketing Effectiveness through Channel Integration

Monday, October 27, 2014

Wow think of all the options:  cable with over 200 channels, shopping, dining, and the cars we drive.  We like options, don't we?   Communication channels are no different. We are no longer chained to our desks thanks to the explosion of mobile devices.  Smart phones are outselling PC's and according to Forrester Research, tablet sales will total 195 million between 2010 and 2015.  Mobile devices are giving people newfound freedom; Freedom to connect and meet up, share pictures, stories, and download their favorite apps.   Marketers need to evaluate the way that they engage with their students and prospects.  With so many options how do you effectively integrate the communication channels: email, social, direct mail or mobile?  Read More

Five Ways To Jump Start Your Fall Enrollments

Monday, October 27, 2014

What road do you take to find your best prospects?  With fall enrollments right around the corner what strategies are you using to re-engage your in-house leads as well as mine for new qualified prospects? Here are five ways to jump start your fall enrollments:  Read More