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Extend Email Reach Through Social Media Monitoring

Monday, October 27, 2014

When’s the last time you left your BlackBerry, computer or IPod phone at home? NEVER. Are you kidding me?  Leave my devices behind? According to a study by The International Center for Media and The Public Agenda and University of Maryland, College Park "most college students are not just unwilling, but functionally unable to be without their media links to the world". Digital media continues to consume us all. Texting, instant messaging, and social media are here to stay.  Universities continue to struggle with social media on several fronts.  How do we measure conversation?  How do we measure the ROI of our social media efforts? Without measurements in place universities are unable to make effective decisions about social media marketing investments.    Read More

How Do You Recruit In A Highly Networked, Constantly "On World"?

Monday, October 27, 2014

How do you recruit in a highly networked, constantly “on world” which includes social media, blogs, and mobile marketing?  Understand “rules of engagement” in the online world to maximize the effectiveness at recruiting prospective students while maintaining a strong brand image.    Read More

Tools of Engagement: Email to Social Media

Monday, October 27, 2014

With new technology innovations emerging left and right, like in chess “What is your next move”? The World Wide Web continues to evolve with new forms of human interaction.  What tools of engagement are you using to find, engage, and convert new students?   Social media, the modern marketing tool, has changed the way universities have engaged with their prospects, students, and alumni.   Statistics still show that most people look forward to opening their emails daily.  Email marketing is still a viable marketing channel.  Forrester Research predicts that email marketing will grow to more than $4 billion by 2012.   Engagement is critical to boosting enrollments, rankings, and publicity. 5 ways to use both email and social media to accomplish your communications goals:  Read More

The Power of E-Mail Marketing

Monday, October 27, 2014

What are you waiting for?  Read More

Four Email Marketing Tactics to Drive Enrollments

Monday, October 27, 2014

Before the dawn of the Internet I used two cans and a string to communicate to my friends.  Communication has changed since the 1970's.  With the growth of email marketing flooding your prospect's inbox how do you stand out above the competition?  What is the most important purpose of your email campaign?  According to a BtoB survey "Email Marketing:  A Legacy Channel Continues to Deliver" 33% use email marketing for customer acquisition followed by 27% used for lead nurturing, 17% for brand awareness.  Four email tactics used to drive enrollments:     Read More

Email Messages That Motivate

Monday, October 27, 2014

How do you stand out in your prospects inbox?  Like a first date, you never get a second chance to make a first impression.  How many emails are sent every day which include email-ready devices that are flooding the market:  294 billion as counted by Radicati Group.  Stand out from all the “noise” where prospects are overwhelmed by marketing and advertising messages by creating email messages that motivate your prospect to take action.  Six tips to boosting click thru rate and ROI:  Read More

Reverse eMail Append

Monday, October 27, 2014

Part of mining your database is to make sure you have all the necessary components: name, address, phone number and other demographic information. What percentage of your records has email address?  Read More

Drive Conversions: Automate Your Email Campaigns

Monday, October 27, 2014

How do you send out your in-house email addresses:  manually, sporadically, or not at all?  Get out of the dark ages:  automate your campaigns to drive conversions.

Why automation?  Automation allows your university to nurture leads, boost engagement and loyalty, and increase enrollment growth by delivering personalized emails that have relevant messaging triggered by prospect and student behaviors.  Get the most out of your marketing resources by saving valuable time and effort with automation technology.  Sophisticated marketing automation programs will allow you to send emails quickly and free up your time for other projects.  5 reasons to automate:  Read More