Lead Management Solutions
Let EMS create a lead marketing program for your university through a digital marketing platform that gives your school a complete digital toolset you need to drive revenue and cultivate relationships. Solutions for enrollment marketing automation for higher education include:
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Lead and Contact Scoring: Define your schools’ criteria that would identify a qualified lead. Hot leads are automatically funneled to your sales and/or admissions department while earlier-stage leads are sent to your nurturing programs.
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Reporting and Analytics: Improve your marketing results with real-time, data-driven insights that help you optimize performance and improve ROI. Sample reports include: Send Time Optimization, Engage Reporting (e-mail metrics in real-time), and In-bound Marketing that tracks social media (ranking keywords on search engines as well as track competing university key words).
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CRM and Web Analytics Integration: Integrates with virtually any in-house CRM system as well as Salesforce.com to help your institution boost marketing results and improve relevance.
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Landing Pages: Create personalized web forms, landing pages and microsites that can be integrated with your marketing efforts that help lower cost per acquisition and drive conversion.
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Lead Nurturing: Understanding the right time, right message, right medium for your email campaigns helps your school improve marketing efficiency. Keep track of your leads through the enrollment funnel by incorporating automated campaigns that monitor behavior and attitudes.
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Marketing Automation: Save time and free up your resources by reducing manual processes and build intelligent, automated, student-driven campaigns.
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