Ezines Educational Marketing Plan

Build, Grow, and Develop Your Corporate Alliance Program

Monday, October 27, 2014

Companies find that reimbursement programs can boost morale, build employee loyalty, increase efficiency and return on investment.  Tuition reimbursement is alive and well.  According to Human Resource Management some major corporations are willing to pay between $16 billion and $55 billion in education fees.   Read More

Managing Change: Strategies For Navigating in Unchartered Water

Monday, October 27, 2014

In 1492 Christopher Columbus discovered that he would not sail over the edge of the earth; the world was indeed round.  He was not afraid of the unknown, rather took courage from the realization that he was taking something of the known with him. The  waters in which he was sailing were unchartered, uncertain, unknown. Due to rapid changes in the marketplace, work environment, and job requirements institutions are venturing into unknown waters where they have to manage and adapt- a world in which the status quo no longer exists.  Sink or swim.  Read More

Assessing Your Environment For Strategy Development

Monday, October 27, 2014

In the cult horror movie "Halloween" Michael Myers was a mental institution escapee who killed his sister on Halloween fifteen years earlier.   Movies must have the correct music, setting, plot and actors to be effective.  "Halloween" would not be the same if Michael was not stalking "Laurie" without his mask.  Strategic planning is like a story that must have the correct actors (stakeholders), beginning (assessments), middle (developing effective programs/budgets) and end (implementation) to be effective.  Read More

Enrollment Trends: Career, Military, Online

Monday, October 27, 2014

In life, disaster never takes a vacation.  Preparation is the key to survival.  How are you preparing for the future when faced with daily challenges:  current economic slowdown, budget pressures/cuts with continued pressure to remain competitive, federal rules on financial aid, and tuition increases?  While the future remains uncertain, three trends  will help set the stage for recruitment, retention, and diversity:   Read More

Enrollment Management: How to Achieve Optimal Growth

Monday, October 27, 2014

An enrollment management plan is essential to the success of every university.  The ability to anticipate change, understand the dynamics of the world around us and infuse components such as institutional marketing, institutional mission, student recruitment, academic advising, curriculum and program development are critical in a strategic plan built for success.  Build your plan with 5 key elements:   Read More

Enrollment Resolutions

Monday, October 27, 2014

A new year brings new resolutions. It's a time that we reflect on the changes we want (or need) to make and and resolve to follow through on those changes. According to The University of Scranton, Journal of Clinical Psychology the top resolutions for 2013 are: Lose Weight, Get Organized.    Read More

Avoid Enrollment Cliff: Plan, Prepare

Monday, October 27, 2014

In the news:  the looming fiscal cliff of 2013.  The U.S. economy will tumble off the fiscal cliff -- $600 billion in tax increases and spending cuts - unless Washington avoids it.   Read More

Enrollment Preparedness Checklist: Are You Ready?

Monday, October 27, 2014

When disaster hits:  Hurricane Sandy and a tsunami warning in Hawaii.  Cities prepare for disaster by deploying emergency personnel, evacuations, and mobilizing assets.  Staying alert to weather forecasts and alerts and taking a few simple precautions can make all the difference in protecting yourself from a storm.  We can't control the weather, why not focus on what we can control.  Plan a strategy before a crisis happens.  Prepare an enrollment preparedness checklist now-before you need it.  Enrollment Preparedness Checklist:  Read More

Plan, Process, and Preparation

Monday, October 27, 2014

"I have an open house in two weeks and need to put together a campaign".   "I needed it to be in the mail weeks ago".  "My agency is not meeting my deadlines".  "My creative piece is not ready".   Sound familiar?  Understandably, in a perfect world things would get done on a timely basis.  Things unexpectedly come up and you veer off course.  The best way to stay the course is to map out a process that fits your needs and schedules.  A process map will help you keep track of:  Read More

Develop An Educational Marketing Plan

Monday, October 27, 2014

How does your university's message not get lost in the sea of direct mail and email campaigns that go out on a daily basis?  Developing an educational marketing plan is critical for the smooth sailing of your campaigns.   Read More

Seven Steps Toward Developing Your Strategic Educational Marketing Plan

Monday, October 27, 2014

"By failing to prepare, you are preparing to fail." - Benjamin Franklin

That four letter word:

P-L-A-N.  I have been a planner since I was eleven years old.  As I worked cleaning out my neighbors' yards and gardens I was developing a plan for the money I was going to make!  I have passed this on to my kids who continually say "yes mom we know....planning is a blueprint for future growth".  My son is looking at colleges and we continually talk about defining what type of goals he has (getting into a college that offers physics/engineering program), how he is going to get there (study hard and do well on the ACT) and his end result ( bomb explosive engineer for NASA).  Developing a strategic educational marketing plan is very similar both professionally and personally.  Mapping out your institutions blueprint for success involves defining goals, procedures, and methods that determine your future.  In order for your blueprint to work it needs to be clear, workable, complete, practical, and simple.   Read More