Ezines Segmentation Analysis

Remain Relevant with Advancing Technology Tools

Monday, October 27, 2014

Keeping up with rapidly advancing technology effectively can be challenging. Technology is just a tool. Technology by itself does not produce great results. How do you leverage technology to lower cost per acquisition, maximize efficiency, and increase enrollments? Marketing professionals must learn about, implement and use technology to their utmost advantage as tools for recruitment, enrollment management, and data analysis to achieve best ROI. How do you decide which tools to use? Key takeaways include having a solid process, clear enrollment goals, and frequent testing, then course correction based on analytical findings.  Read More

Four Email Marketing Tactics to Drive Enrollments

Monday, October 27, 2014

Before the dawn of the Internet I used two cans and a string to communicate to my friends.  Communication has changed since the 1970's.  With the growth of email marketing flooding your prospect's inbox how do you stand out above the competition?  What is the most important purpose of your email campaign?  According to a BtoB survey "Email Marketing:  A Legacy Channel Continues to Deliver" 33% use email marketing for customer acquisition followed by 27% used for lead nurturing, 17% for brand awareness.  Four email tactics used to drive enrollments:     Read More

Get Personal - Humanize Content for Engagement

Monday, October 27, 2014

When you visit your Starbucks each morning isn't it nice how the barista makes sure to get your mocha latte drink just right?  Do you feel great when you go into a Godiva store knowing your spouse loves chocolate covered cherries and the sales associate puts a few in your bag free of charge? People like to connect with people.  Marketing to the masses may be a trend, but one-on-one personalized attention does not have to be a thing of the past.  Humanizing content takes more effort but it can go a long way towards building lasting relationships.  Here are three tips for humanizing content:  Read More

Email Messages That Motivate

Monday, October 27, 2014

How do you stand out in your prospects inbox?  Like a first date, you never get a second chance to make a first impression.  How many emails are sent every day which include email-ready devices that are flooding the market:  294 billion as counted by Radicati Group.  Stand out from all the “noise” where prospects are overwhelmed by marketing and advertising messages by creating email messages that motivate your prospect to take action.  Six tips to boosting click thru rate and ROI:  Read More

Mine Your Business

Monday, October 27, 2014

MINE your business. MINE your database.  As Russell Conwell states in "Acres of Diamonds" there is wealth in your own backyard. What do you know of your current students, prospects and alums?  Read More

Implement Effective List Research for Your Direct Mail Campaign

Monday, October 27, 2014

What is the function of marketing research?

Generically speaking it is a formalized means of obtaining information to be used in making marketing decisions. According to the American Marketing Association "Market Research is the function which links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance, and improve understanding of marketing as a process"  Read More

Maximize Enrollment Success Through Predictive Modeling

Monday, October 27, 2014

Is your prospect pool drying up?  Where are your prospects hiding? What does your ideal student look like demographically?  Answer these questions by building a foundation first-- a foundation built with data driven analytics.  Use analytics to maximize your student recruitment efforts through predictive modeling.    
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Impact Your Direct Mail Results Through Segmentation Analyses

Monday, October 27, 2014

University Sign Segmentation analyses allows for accurate targeting via creating archetypes of profiles of your market and developing content that best resonates with your respective target audience.  Modeling techniques add a different dimension to the analyses where it scientifically predicts the outcome based on a given campaign, scenario, channel, investment, or objective.  Read More

Five Ways To Jump Start Your Fall Enrollments

Monday, October 27, 2014



What road do you take to find your best prospects?  With fall enrollments right around the corner what strategies are you using to re-engage your in-house leads as well as mine for new qualified prospects? Here are five ways to jump start your fall enrollments:  Read More