Ezines Social Media

Extend Email Reach Through Social Media Monitoring

Monday, October 27, 2014

When’s the last time you left your BlackBerry, computer or IPod phone at home? NEVER. Are you kidding me?  Leave my devices behind? According to a study by The International Center for Media and The Public Agenda and University of Maryland, College Park "most college students are not just unwilling, but functionally unable to be without their media links to the world". Digital media continues to consume us all. Texting, instant messaging, and social media are here to stay.  Universities continue to struggle with social media on several fronts.  How do we measure conversation?  How do we measure the ROI of our social media efforts? Without measurements in place universities are unable to make effective decisions about social media marketing investments.    Read More

How Do You Recruit In A Highly Networked, Constantly "On World"?

Monday, October 27, 2014

How do you recruit in a highly networked, constantly “on world” which includes social media, blogs, and mobile marketing?  Understand “rules of engagement” in the online world to maximize the effectiveness at recruiting prospective students while maintaining a strong brand image.    Read More

Leveraging Social Media to Increase Enrollments

Monday, October 27, 2014

According to Wikipedia, "Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content".  With the rapid adoption of social media, there is a growing focus on social networking services like Facebook, LinkedIn, and Twitter.  Why should academic institutions build social networks?  Read More

Remain Relevant with Advancing Technology Tools

Monday, October 27, 2014

Keeping up with rapidly advancing technology effectively can be challenging. Technology is just a tool. Technology by itself does not produce great results. How do you leverage technology to lower cost per acquisition, maximize efficiency, and increase enrollments? Marketing professionals must learn about, implement and use technology to their utmost advantage as tools for recruitment, enrollment management, and data analysis to achieve best ROI. How do you decide which tools to use? Key takeaways include having a solid process, clear enrollment goals, and frequent testing, then course correction based on analytical findings.  Read More

Tools of Engagement: Email to Social Media

Monday, October 27, 2014

With new technology innovations emerging left and right, like in chess “What is your next move”? The World Wide Web continues to evolve with new forms of human interaction.  What tools of engagement are you using to find, engage, and convert new students?   Social media, the modern marketing tool, has changed the way universities have engaged with their prospects, students, and alumni.   Statistics still show that most people look forward to opening their emails daily.  Email marketing is still a viable marketing channel.  Forrester Research predicts that email marketing will grow to more than $4 billion by 2012.   Engagement is critical to boosting enrollments, rankings, and publicity. 5 ways to use both email and social media to accomplish your communications goals:  Read More

Three Internet Strategies for Building and Retaining Students

Monday, October 27, 2014

"Space: The Final Frontier. Seek out new life and new civilizations, and to boldly go where no man has gone before". Captain Kirk commanded a crew of 430 men and women aboard his starship, traveling at speeds surpassing the speed of light. Trekkie or not cyberspace 2012 is changing the way we communicate. The days of archaic advertising methods are gone. The web has shifted towards user-driven technologies such as video-sharing platforms, blogs, and social networks. According to the International Journal of Market Research, the use of consumer-driven multimedia platforms such as video sharing is up from 32% in 2006 with 83% watching video clips online making it the quickest growing platform in history. Increasingly, marketing programs are being built around the use of digital technologies. Three internet strategies you can use to build and retain students: social media, search engine marketing, and content marketing.  Read More

Accelerate Enrollments by Executing on Channel Strategy

Monday, October 27, 2014

Autumn is my favorite time of the year. The air is crisp, cool, and filled with golden colors of leaves falling from trees. Pumpkin pie is baking in the oven and squirrels are outside collecting nuts while driving my dog Ivy crazy. Leaves and temperatures are not the only things dropping. According to Crain's New York Business (April 2011), MBA programs face decline in enrollments and applications. Prestigious schools are not immune. For-profit colleges are facing a tough test: getting new students to enroll. New-student enrollments have plunged-in some cases by more than 45% (Wall Street Journal, August 23, 2011). What strategies do you have in place that will help accelerate enrollments? Deploy a pronged channel strategy to help accelerate enrollments.  Read More

Get Personal - Humanize Content for Engagement

Monday, October 27, 2014

When you visit your Starbucks each morning isn't it nice how the barista makes sure to get your mocha latte drink just right?  Do you feel great when you go into a Godiva store knowing your spouse loves chocolate covered cherries and the sales associate puts a few in your bag free of charge? People like to connect with people.  Marketing to the masses may be a trend, but one-on-one personalized attention does not have to be a thing of the past.  Humanizing content takes more effort but it can go a long way towards building lasting relationships.  Here are three tips for humanizing content:  Read More

Increase Marketing Effectiveness through Channel Integration

Monday, October 27, 2014

Wow think of all the options:  cable with over 200 channels, shopping, dining, and the cars we drive.  We like options, don't we?   Communication channels are no different. We are no longer chained to our desks thanks to the explosion of mobile devices.  Smart phones are outselling PC's and according to Forrester Research, tablet sales will total 195 million between 2010 and 2015.  Mobile devices are giving people newfound freedom; Freedom to connect and meet up, share pictures, stories, and download their favorite apps.   Marketers need to evaluate the way that they engage with their students and prospects.  With so many options how do you effectively integrate the communication channels: email, social, direct mail or mobile?  Read More

Five Ways To Jump Start Your Fall Enrollments

Monday, October 27, 2014



What road do you take to find your best prospects?  With fall enrollments right around the corner what strategies are you using to re-engage your in-house leads as well as mine for new qualified prospects? Here are five ways to jump start your fall enrollments:  Read More