Community College Enrollment Resources

Five Ways to Jump Start Your Fall Enrollments

Enrollment Marketing Solutions, Inc. — Wed, 21 Jul 2010 22:12:36 +0000

What road do you take to find your best prospects? With fall enrollments right around the corner what strategies are you using to re-engage your in-house leads as well as mine for new qualified prospects? Here are five ways to jump start your fall enrollments.

Develop an Educational Marketing Plan

Enrollment Marketing Solutions, Inc. — Mon, 14 Jun 2010 14:45:58 +0000

How does your universities' message not get lost in the sea of direct mail and email campaigns that go out on a daily basis? Developing an educational marketing plan is critical for the smooth sailing of your campaigns.

Drive Your Marketing Success with Mobile Devices

Enrollment Marketing Solutions, Inc. — Tue, 04 May 2010 15:00:54 +0000

According to eMarketer.com, at the end of 2008 the number of mobile subscribers had grown to 270 million, reaching 87% of U.S. households. Last year, U.S consumers sent over 110.4 billion SMS messages per month. Analysts estimate that worldwide 3.4 billion mobile messages will have been sent in 2008, rising to 4.9 trillion in 2011.There has been a whirlwind of change in the past decade with new media. New devices such as Apple's iPhone or the Droid for example have made web browsing more prevalent. Mobile marketing as a viable marketing channel cannot be ignored.

Two-Year Colleges Seek More Graduates

Enrollment Marketing Solutions, Inc. — Thu, 22 Apr 2010 01:12:53 +0000

Wall Street Journal, April 21, 2010

Marketing ROI

Enrollment Marketing Solutions, Inc. — Tue, 06 Apr 2010 16:26:58 +0000

By James Lenskold

Competing on Analytics: The New Science of Winning

Enrollment Marketing Solutions, Inc. — Tue, 06 Apr 2010 16:26:19 +0000

By Thomas Davenport and Jenne Harris

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

Enrollment Marketing Solutions, Inc. — Tue, 06 Apr 2010 16:25:34 +0000

By Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Measuring Marketing Performance Through Dashboard Metrics

Enrollment Marketing Solutions, Inc. — Tue, 06 Apr 2010 16:17:31 +0000

How do you manage what you can't measure? Marketing departments within academia continue to evolve over the years. The emphasis used to be advertising, brand management, and market research. Multi-communication channels are now driving marketing strategy and becoming more complex with the emergence of new media and mobile advertising. Sound marketing decisions should be based on data and market analytics; data that is dissected, extracted, analyzed to drive decision making and actions. You can better manage what you can better understand. A performance dashboard enables your university the ability to measure, monitor, and manage performance more effectively; view multiple marketing dynamics and arrive at strategies and solutions.

Market Research Principles and Applications

Enrollment Marketing Solutions, Inc. — Sat, 27 Mar 2010 14:08:00 +0000

By Melvin Crask, Richard Fox, Roy Stout

Market Segmentation

Enrollment Marketing Solutions, Inc. — Sat, 27 Mar 2010 14:07:14 +0000

By Art Weinstein