Part of mining your database is to make sure you have all the necessary components: name, address, phone number and other demographic information. What percentage of your records has email address? Enhance the effectiveness of your database through reverse email append, which is a process where you run your file against a 107 million name database creating a match/append of email addresses. Reverse email append will allow you to grow the number of email addresses you have in your database. Having this information will allow you to send branded email messages designed to increase communication with those in your database for various reasons.

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