Higher Education Marketing Services

EMS offers a diverse number of education marketing services and solutions to help you reach your enrollment goals. Click on the links to the left, and read about our capabilities in the various facets of higher education marketing services.

  • Lead Management Solutions

    Let EMS create a lead marketing program for your university through a digital marketing platform that gives your school a complete digital toolset you need to drive revenue and cultivate relationships.

  • Dashboard Metrics

    EMS can help your institution develop a platform that will help optimize campaign performance through both offline and online channels.  Incorporate marketing automation and demand generation to help improve your marketing effectiveness.

  • E-Mail Marketing

    E-Mail marketing is a strategic tool used by schools to increase brand awareness, response/conversion rates, and your applicant pool. 

  • Strategic Educational Marketing Plan

    EMS is an educational marketing group specializing in developing strategic marketing campaigns and coordinating enrollment activities. We will help you get your message to your target audience, whether is it virtual, around campus or around the world. Let EMS help your institution design an effective recruitment and orientation program.

  • Segmentation Analyses

    Predictive modeling data, profile analysis or prior data results (cost per lead, cost per acquisition, total number of leads) are used by EMS to make timely and relevant direct mail marketing decisions.  We extract useful information such as behaviors, patterns, or any demographic profiles that can be used for future recommendations.

  • Research for Targeted Lists

    Hit the ground running with postal and/or e-lists that have proven results with other clients similar to your institution.

  • Marketing Material Design

    Tell your school’s unique story through material design.  Whether you are trying to support recruitment/retention/admissions,  promote an open house, or enhance fundraising efforts for alumni support, EMS can provide strategic creative services that can tell your institution’s story.

  • Higher Education Project Management

    EMS can help your institution map out a process that fits your needs and schedules. 

  • Post Secondary Education Retention

    Student retention and persistence continues to grow in importance with post secondary institutions.  Understanding key factors which lead to attrition are critical to your enrollment success.

  • Enrollment Management - Admission Matriculation

    Through enrollment management consulting, EMS can help shape your institution's enrollments through direct mail marketing (e-lists/postal lists), online marketing, retention programs, student recruitment, financial aid, increased applicant pools, student services, and education management activities.

  • Internet Marketing Services

    EMS can help you with Internet marketing services.

  • Metrics Measurement and Analyses

    EMS can help your school drive enrollments through metric measurement and analyses.