Strategic Educational Marketing Plan
EMS is an educational marketing group specializing in developing strategic marketing campaigns and coordinating enrollment activities. We will help you get your message to your target audience, whether is it virtual, around campus or around the world. Let EMS help your institution design an effective recruitment and orientation program. Develop a strategic education marketing plan around:
- Segmentation of your market: geographic/demographic segmentations as well as attitudes, lifestyles and behaviors
- Develop a market segment strategy based on your prospect's point of view. Read the EMS February, 2010 eZine for more.
- Which market segment(s) are likely to attract prospects?
- What changes or trends are affecting our enrollments?
- What motivates or attracts students to our institution?
- What are the needs of our prospects?
- Review of market segment: revenue potential, market share potential, competitors, profitability potential
- Lead generation
- Brand awareness
- Social networking communities
- Search engine optimization
- Modeling/data enhancement to understand characteristics, attitudes and values of prospective students
- Track, measure, analyze, and refine direct mail marketing results
Please read our November, 2009, eZine or contact us to learn more about the 7 Steps Toward Developing Your Strategic Educational Marketing Plan.