Effective Enrollment Communications

Strategy, Planning & Execution

Design and implement strategic integrated communications and marketing plans (Go-To-Market, Statement of Work, Scope of Work)
Develop strategies for activating communities through partnerships, targeted outreach, relevant messaging, and engagement initiatives
Develop appropriate approach(s) and plan(s) for communications based on stakeholder’s information needs and requirements, and available organizational assets

Develop maps of stakeholder connections and existing relationships within each community to explore potential collaboration
Design activities to understand relationships among stakeholders, as well as need, wants and requirements for building a community of practice
Ensure information being communicated to stakeholders has been appropriately generated as well as received and understood

Develop brand narratives that are dynamic, sustainable, and resilient, including messages and storylines relevant to and resonant with stakeholders
Develop and implement strategic marketing and PR campaigns with focused messaging as well as multi-channel strategies utilizing various communication channels
Develop communication campaigns covering targeted geographies, regions that are culturally relevant
Prepare messaging plan(s), development, and delivery leveraging information and resources available, incorporate data-driven decision making as well as other successful collaboratives

Develop tactical communication plan(s)
Develop maps of stakeholder connections and existing relationships
Design activities to understand relationships among stakeholders, as well as need, wants and requirements
Develop communication strategies and tactics to achieve objectives/goals
Develop strategic message mapping